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In India, for instance, audiobook giant Audible, launched in 2018, has reported a huge surge, according to a 22 August report in The Free Press Journal. Its report points to the factors that are propelling this growth: compelling offerings, an ever-increasing range of listening options (from smartphones to desktops and smart speakers), and last but not least, the lockdowns that forced consumers to look for new options to sustain themselves. The analyst and consultancy firm Omdia says the global audiobooks market has grown significantly over the last few years, with total revenue expected to grow to $9.3 billion (around ₹ 67,913 crores) by 2026, at a compound annual growth rate of 13.9%. Janakiraman, Ashokamitran and Perumal Murugan, as well as lighter crime, thriller and supernatural fiction audiobooks.īala’s own story shows why the market for audiobooks and e-books is growing. Storytel had a good collection of Tamil books, so I decided to try it out.” The range on offer includes classics penned by leading authors like Kalki, Sandilyan, T. “I was based out of Pune back then and did not have access to Tamil literature. “The experience has been great,” says Bala, who was missing Tamil literature at the time. But she saw positive reviews and decided to take a month’s subscription.Ī year later, she is a firm fan of the audiobook and e-book. “I was reluctant to try it,” says Bala, who first heard about Storytel on a Facebook group. She discovered the audiobook and e-book streaming service Storytel during last year’s lockdown and confesses to being in love with the stories on offer, especially those in Tamil.
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“My day starts and ends with stories,” says Chennai-based Indhu Bala, who works in the R&D unit of a software firm. Why Tamil audiobooks saw a surge in popularity during lockdown Why Tamil audiobooks saw a surge in popularity during lockdown